I was on a great webinar last week presented by Dow Jones and CSO Insights, and I recommend that you listen to the replay.  You can click here to watch the “Successful Sales Strategies” replay.  We can talk about Sales 2.0, and sales effectiveness, or even sales optimization.  But a lot of what is making sales people successful in this economy is a) having good sales intelligence and b) having an effective sales plan or an account plan!

Why did I like this so much?  First, they based the strategies not only on the sales truths that don’t change, but on the completely changed realities of selling today.

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I ran across this video because a friend and colleague, Trish Bertuzzi, wrote a great blog post about “Crossing the Chasm” in technology sales, and used this video as an example.  Seth Godin used it and said,

“Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant.”

We as sales people and entrepreneurs are in many ways that Crazy Guy dancing.  But hey! Look what happens if you dance long enough!  Just keep dancing, and dance like nobody is watching.  Maybe that means making huge mistakes on a cold call or taking a huge risk on a sales tactic or strategy.  Just keep dancing and selling.  You will win and you will succeed… somehow.. and maybe with a 100 weird friends dancing along

Steve