Last week I spoke at the AA-ISP (American Association of Inside Sales Professionals) along with Michael Damphousse, CEO of Green Leads, (@damphoux) and our Host Trish Bertuzzi of The Bridge Group (@bridgegroupinc). I talked about the best practices in training and coaching your team, while Michael talked about outbound dialing.
What I really enjoyed was that I learned some really good stuff from Michael that I am going to use and steal. But first, what are the best practices in outbound dialing? You can get the entire slide deck here, but I learned 2 significant things:
- Dial at between 8 – 10 in the morning local time, or 4 – 6 in the afternoon (people are at their desks)… Lunch works too
- Dial at the top of the hour, 10 minutes of until 5 minutes after the hour. The prospect is just out of a meeting, and hasn’t headed to the next one.
There were a number of significant best practices (more…)
Want to sell more to your customers? Re-ProspectMore and more I hear sales leaders talk about up sell and cross sell with their team. The situation as we all know is that it costs 80% less and takes 50% less time to sell more to people who are buying from you, than to acquire new customers. The problem is that few sales people really know how to accomplish this task. The method that I have found to work is simply to re-prospect.
What the hell is re-prospecting you ask? It is simple, but not easy. Simply approach your customers as if you know nothing about them and have honest conversations about them and their business. (more…)