Sales & Marketing 2.0 Conference Take-Aways

Posted by Ron Snyder on Oct 21st, 2011 | no comments

As I reflect on the conference, I see that organizations need to:

1. Engage users. That is the final frontier in tool and methodology adoption. The key is making it easy for users to get real value.
2. Do a better job of identifying and implementing the critical few strategies and measures that drive results and using tools that support effective strategy implementation.
3. Significantly improve sales and marketing alignment. Given today’s empowered buyer and the overlap of sales and marketing functions, this has never been more important.

In order to stay on top of these trends, I need to:

1. Use video more (prerecorded and live) because it brings back the person-to-person connection that is getting lost in today’s selling environment.
2. Build weak ties (those that are easy to generate, i.e. through networking, acquaintances) and expand my reach and impact- by being more active in LinkedIn, twitter… and facebook.
3. Participate in and help develop the value of online communities by delivering valuable content, asking questions that illuminate and sharing my experience.
4. Manage the conflicting priorities in a world that is moving at the “speed of thought”… and not drive myself crazy.