So what the hell is Sales Strategy anyway?

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Strategy:

"A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem easier to understand and solve."

 Okay... that's clear.  Really, what is Sales Strategy?  Frankly what we are talking about is just a premeditated set of actions that we plan out to try and win the deal.  The key here of course, is "premeditated".  Strategy is different than "winging it" only because we stopped to think it through, plan it out and write it down.  Does it work?  Some times.  Sometimes not, after all THIS IS SALES!  But the reality is that having a plan, a strategy gives you an edge that you don't have if you don't plan.  It takes the sales techniques that you have learned and makes them useful in a sales campaign.  That's it.  What is good strategy?  What is good food... It depends.  There is not one good strategy, but I do know this.  Selling today is very different and we as sales people have to be better informed, better Business people, and better resources for our customers.  Those who are, close more deals.  Those that are not, do not.

So... What's your plan?  How do you create your strategy and plan?