Sales and Business and Social Networking

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How much networking do you do?  A great deal?  some?  At times it seems like networking is a waste of time... An excuse for not prospecting or a chance to get out and have drinks.  And you know what?  If you aren't doing it right, that is EXACTLY what it turns into. 

Networking is about farming... Prospecting is about hunting...  If you are going to have success not just this quarter but next quarter and so on...  You have to have Networking as part of your plan.

• What are the events I should be attending? 
• How many events each week or month will I attend?
• What kinds of relationships do I want to gain?
• What are the types of organizations that I can help and can help me?
• Who are the sales people that are complimentary or non-competitive, but sell to the same people that I do?

Don't know how to do it well?  Here are a couple of good reads: 

Never Eat Alone - Keith Farrazzi

Effective Networking - Diane Darling

The World Best Know Marketing Secret - Ivan Misner

Add some sort of Business Networking to your Sales plan... You will thank yourself next year...

Steve