I was on a great webinar last week presented by Dow Jones and CSO Insights, and I recommend that you listen to the replay. You can click here to watch the “Successful Sales Strategies” replay. We can talk about Sales 2.0, and sales effectiveness, or even sales optimization. But a lot of what is making sales people successful in this economy is a) having good sales intelligence and b) having an effective sales plan or an account plan!

Why did I like this so much? First, they based the strategies not only on the sales truths that don’t change, but on the completely changed realities of selling today.